Create a White Paper Free White Paper Generator

Table Of Content

• Add Design Elements
• Vary the color, fonts, and styles of your headers
• Create a White Paper Hub on Your Website
• Choose from hundreds of white-paper templates. See all white-paper templates
• How to write a white paper that people will actually read?
• “The Ultimate Guide to Social Media Advertising” by Mayple

“How to Create the Perfect Resume” uses repeated circles and partial circles throughout the cover page to reflect the company’s logo. “A Practical Guide to Improving Your Business’s Cash Flow” uses shades of green pulled directly from the company’s logo, seen in the upper left-hand corner. The white paper content begins on the bottom of the first page rather than making the entire first page a cover.

Add Design Elements

White papers are an essential tool for establishing thought leadership, educating audiences, and generating leads. They offer a unique opportunity for companies to showcase their expertise and establish themselves as industry leaders. Plus, they’re not too difficult to create, especially with the right tools.

Vary the color, fonts, and styles of your headers

Create your own white paper with Visme by getting started with a customizable template that you can easily drop all of your content and visualizations into. White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel traffic — when the white papers are actually interesting. According to the Demand Gen 2018 Survey Report, 71% of B2B buyers used white papers in the last 12 months to research purchasing decisions. White papers are also research-based and widely considered to be a valuable resource. In fact, Equinet reports that a whopping 75% of B2B would share information about themselves and their company in exchange for a white paper.

Create a White Paper Hub on Your Website

If the highest conversion point is at the end of your white paper, for example, maybe you can boost results by repositioning it to a previous page. Human brains process images 60,000 times faster than text and people naturally pay more attention to words on a screen when relevant visuals accompany them. Cognitive biases also cause people to ascribe more value to things that are pretty. When asking for attention amid such stiff competition, beautiful goes a long way. White papers are usually written by experts in a specific field, such as industry professionals or academics. They have the knowledge and expertise to provide valuable insights and analysis on complex topics.

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He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry. A white paper aims to educate and persuade, while a case study demonstrates the effectiveness of a solution with evidence. When the two are used together, both make are extremely effective in attracting B2B leads. A research paper is an in-depth paper that is often peer-reviewed and covers the scope of an entire topic—often scientific.

Choose from hundreds of white-paper templates. See all white-paper templates

Instead, focus on educating the reader and providing them with valuable information. In this way, you build trust and demonstrate your credibility in your space. Use these insights to shape your white paper’s focus, structure, and language. The more relevant it is to readers’ needs, the more impact it will have. If you want a hassle-free way to create these visuals, sign up for a free Piktochart account and use our platform to create professional-looking white papers in minutes. Write your white paper first draft with one of Visme's templates or use Visme AI Document Generator.

Try Venngage's White Paper Creator today. Sign up for free and get started.

Deadline near for Chattanooga Times Free Press' annual Wrapping Paper Design Contest - Chattanooga Times Free Press

Deadline near for Chattanooga Times Free Press' annual Wrapping Paper Design Contest.

Posted: Fri, 01 Dec 2023 08:00:00 GMT [source]

One page may have a featured image, another a large quote, and the next only includes written content. Your main design goal should be to create a white paper that’s engaging to readers and easy to navigate. When you are working with this much text, it’s important to make it easy to skim through. In bright white paper examples like the one below, you can see how the designers used a bold color to bring attention to the glossary. This ensures that it will be seen by a reader, and actually used to navigate the content. Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose (yay for purposeful design!).

How to write a white paper that people will actually read?

Just because a white paper is more academic than other content, doesn’t mean it has to look bland and boring. It’s important to include design elements, like borders, fonts, and colors to keep your white paper engaging to your target audience. If you’re not sure how to exactly structure your white paper, it’s okay to ask for help from a graphic designer or content marketing expert, like CopyPress. White papers are sometimes available on a company’s website, but companies do not give them the same level of widespread marketing as traditional advertisements. Excellent white papers use a combination of data-rich writing, graphics, and design to capture the reader’s attention.

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A white paper topic focused on establishing a sprint process could use race track visuals instead. If you don’t have the design skills to organize your draft into a well-designed document full of visuals, using a template is the way to go. As mentioned, the introduction also contains your problem statement. In other words, it should provide an overview of the problem you’re trying to address. You don’t need to include too much information here, as that’s the role of the Background section.

White papers are typically written in a standard document format, but you can also create a white paper presentation. In terms of functionality, think of the structure of a white paper more like a research paper and less of a report. The difference is that a report includes conclusions in the executive summary or introduction, while a white paper outline includes them at the very end. Draft your outline from scratch or use the practical AI Writer to help you. In the prompt window, explain the main topic of your white paper, what you’re planning to cover and ask it to write an outline for you. The purpose of white papers is to persuade prospects that a particular solution is a superior product or the best procedure for solving a problem.

And if you need additiona assistance or guidance, our team is always available to help. White papers aren’t just about promoting your products or services – they should be well-researched and provide valuable insights and information. By showcasing your expertise, you establish credibility and trust with your readers. Are there any confusing formatting problems or things out of order? Moreover, a photo shouldn’t overpower the text unless the image is what you want the reader to focus on. Also, data visualizations with legends too small to read are useless, so make sure they’re easy to understand and the surrounding context is relevant.

If it’s free to view you can do this via a shareable link where you can post it on social media or embed it on your website. While you’re designing this template, don’t forget that you can invite team members to Visme to work simultaneously on this white paper project. This investor outreach white paper template design can help make your potential investors enthusiastic about your startup or new business opportunity. Alternatively, you can personalize this template to pitch services or ideas to an interested party.

This practice involves reaching out to people in your niche who might want to share your white paper with their audience. When you have more than one white paper or e-book in your repertoire, consider creating a hub on your website where your audience can see all your offerings in one place. Lay it out as a gallery or list, linking each item to its relevant landing page. Sharing your white paper on social media is essential for your audience to learn about your document and the value they will gain from it. If you prefer to offer it as a downloadable PDF, include the file in the thank-you message they see after they sign up on the form on the landing page. You can even add interactive elements to engage your readers better.

You can find ready-made white paper templates that fit your topic or content requirements in Visme’s white paper template library. Inside each main section, use subheadings to break up the text so it’s easier to read. You’re telling people the exact parameters of the problem and that you’re here to offer an answer. This not only helps people feel like your brand understands them, but it immediately draws them in. If this is a real problem they’re experiencing, they’ll want to know more.

Design branded content without the help of a designer or costly agency. Then apply them to any document you're working on with just a click in the editor. Select one of the ready-to-use templates based on which one will best fit your content. You can customize every other aspect of the template later, so it’s better to choose based on your information. Now they could have just said “We are going to cover Topic X” on the cover.